A recent report by BookMyShow Live and EY-Parthenon has sent ripples through India’s live entertainment industry. The report highlights the phenomenal impact of Coldplay’s Music of the Spheres concert in Ahmedabad, and the numbers are nothing short of astonishing.
📌 ₹641 crore in total economic impact>
📌 ₹392 crore direct local economic boost
📌 ₹72 crore generated in GST
📌 Over 222,000 fans in attendance
For years, many of us in the live events space have been saying that India is sitting on the edge of an experiential revolution. This report proves that the moment has arrived. What was once limited to a few cities or “big ticket” shows is now evolving into a national movement, where live experiences drive not only joy but also jobs, tourism, infrastructure, and massive economic uplift.
Why This Matters for Builders Like Us :
At Ticket9, we’ve always believed in building from the ground up. While the metros have long enjoyed the spotlight, India’s heart truly beats in its tier-2 and tier-3 cities. These cities have a need for world-class experiences. They have the audience, they have the energy, but they’ve lacked the platforms and ecosystems to support it.
This is where platforms like Ticket9 come in.
We’re not just selling tickets. We’re powering micro-economies at a local level, supporting artists, creators, and brands,
What’s even more encouraging is that Honorable Prime Minister Narendra Modi himself acknowledged the rising potential of India’s concert economy during the Utkarsh Odisha – Make in Odisha Conclave 2025. This is a signal to cities and states: the time to invest in live entertainment infrastructure is now.
Looking Ahead: What Ticket9 is Building For
This report gives us more fuel to do what we do best: empower creators and organizers at every level. From small community events to large-scale international concerts.
Our mission is simple: Make live events easy to manage, easy to access, and deeply impactful. We want India to not only host iconic events, we want India to set the standard for them.
Check out what impact the event has made 👇
