Ten years ago, building on the internet was like setting up shop in a quiet street,
We just needed a decent product and a simple website, and we would find the audience. Today, it’s like opening a stall in Times Square crowded, noisy, fast, and constantly changing.
What’s Changed?
1. Attention is the real currency.
Earlier, people had time. Now, they have feeds. Grabbing attention is harder than ever.
2. Distribution has become everything.
A decade ago, SEO and organic reach did the trick. Today, distribution channels are fragmented, social media, influencers, micro-communities, newsletters, podcasts, WhatsApp groups, your product needs to live everywhere.
3. Users expect experiences, not just tools.
Good UI/UX is the bare minimum. Personalization, speed, ease of use, and emotional connection are what truly make platforms stand out today.
4. Data is your superpower.
Feedback loops are faster now. You can learn more from 100 users today than 1,000 users ten years ago, if you know where to look and what to ask.
5. Credibility matters more.
In the noise of paid ads and fake followers, authenticity wins. Show your face, tell your story, engage with your audience. People buy from people, not logos.
For today’s builders,
Don’t just build products, build movements.
Don’t just chase funding, chase your users’ love.
Don’t just follow trends, create your own lane.
The internet is bigger, faster, and louder, but if you stay real, keep listening, and keep shipping, you’ll find your tribe.
